Why is a referral important? Well, here is just one VERY important reason.
92 percent of people rely on the opinions of family and friends to make their purchasing decisions, banking on attracting potential clients through your marketing efforts alone simply isn’t a sound strategy anymore.
It’s a fact: People would rather do business with people they know–or know of–than with strangers. When you’re introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling. After all, few things are more reassuring than a positive endorsement from someone you know and trust.
So, let’s get referring!